Proceedings of the 9th Asbam International Conference (Archeology, History, & Culture In The Nature of Malay) (ASBAM 2021)

Covid-19 Health Protocol

The Poster Language and Politeness for Community Compliance

Authors
Gusnawaty Gusnawaty1, *, Serliana Serliana2, Irwani Irwani3
1,2,3Faculty of Cultural Science, Hasanuddin University, Makassar, Indonesia.
*Corresponding author. Email: gusnawaty@unhas.ac.id
Corresponding Author
Gusnawaty Gusnawaty
Available Online 27 April 2022.
DOI
10.2991/assehr.k.220408.081How to use a DOI?
Keywords
Covid-19 language; Speech acts; Exertives; Veridictives; Language politeness; Bugis Culture
Abstract

Covid-19 is a pandemic that involves all parties to minimize its spread in the community through various media, including posters for socializing health protocols. This article examines the language of the poster to identify and classify the types of clauses and characteristics of Bugis language politeness that invites the public to increase public compliance with health protocols. This qualitative research uses a phenomenological approach, with observation and recording techniques in data collection. Data analysis used Austin’s speech act theory and Brown Levinson’s politeness. Research findings: first, poster language uses two clauses, namely exertives clauses and veridictives clauses. Exertives include commanding (40.91%), forbidding (20%), threatening (11.36%), reminding (2.27%), and interrogating (2.27%). 2) clause veridictives including indicative (18,18%). Second, the poster language uses politeness strategies, inclusive honorific clitics of the second person /ta-/, possessive honorifics inclusive of /-ta/; inclusive plural honorific clitics, ki- and -ki. In conclusion, the politeness characteristics of the Bugis Covid-19 language show that there is a gap between speakers and listeners. It is recommended to use a language that is more familiar to the language-speaking community for their compliance.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 9th Asbam International Conference (Archeology, History, & Culture In The Nature of Malay) (ASBAM 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
27 April 2022
ISBN
10.2991/assehr.k.220408.081
ISSN
2352-5398
DOI
10.2991/assehr.k.220408.081How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Gusnawaty Gusnawaty
AU  - Serliana Serliana
AU  - Irwani Irwani
PY  - 2022
DA  - 2022/04/27
TI  - Covid-19 Health Protocol
BT  - Proceedings of the 9th Asbam International Conference (Archeology, History, & Culture In The Nature of Malay) (ASBAM 2021)
PB  - Atlantis Press
SP  - 585
EP  - 591
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220408.081
DO  - 10.2991/assehr.k.220408.081
ID  - Gusnawaty2022
ER  -