Covid-19 Health Protocol
The Poster Language and Politeness for Community Compliance
- DOI
- 10.2991/assehr.k.220408.081How to use a DOI?
- Keywords
- Covid-19 language; Speech acts; Exertives; Veridictives; Language politeness; Bugis Culture
- Abstract
Covid-19 is a pandemic that involves all parties to minimize its spread in the community through various media, including posters for socializing health protocols. This article examines the language of the poster to identify and classify the types of clauses and characteristics of Bugis language politeness that invites the public to increase public compliance with health protocols. This qualitative research uses a phenomenological approach, with observation and recording techniques in data collection. Data analysis used Austin’s speech act theory and Brown Levinson’s politeness. Research findings: first, poster language uses two clauses, namely exertives clauses and veridictives clauses. Exertives include commanding (40.91%), forbidding (20%), threatening (11.36%), reminding (2.27%), and interrogating (2.27%). 2) clause veridictives including indicative (18,18%). Second, the poster language uses politeness strategies, inclusive honorific clitics of the second person /ta-/, possessive honorifics inclusive of /-ta/; inclusive plural honorific clitics, ki- and -ki. In conclusion, the politeness characteristics of the Bugis Covid-19 language show that there is a gap between speakers and listeners. It is recommended to use a language that is more familiar to the language-speaking community for their compliance.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Gusnawaty Gusnawaty AU - Serliana Serliana AU - Irwani Irwani PY - 2022 DA - 2022/04/27 TI - Covid-19 Health Protocol BT - Proceedings of the 9th Asbam International Conference (Archeology, History, & Culture In The Nature of Malay) (ASBAM 2021) PB - Atlantis Press SP - 585 EP - 591 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220408.081 DO - 10.2991/assehr.k.220408.081 ID - Gusnawaty2022 ER -