Research on Negotiation based Bargaining Strategies in e-Commerce
- 10.2991/asei-15.2015.96How to use a DOI?
- Negotiation, Bargaining Strategy, Quoted Price, Electronic Commerce
As to price negotiation in e-commerce, a formal model of price bargaining negotiation was constructed. The bargaining strategies of single-issue and multi-issue were researched. In single-issue negotiation, the assessment method of quoted price’s utility value was given out, and the bargaining strategy based on bargaining reincarnation number and rivals’ bargaining behavior were designed respectively. In multi-issue negotiation, the bargaining strategy based on equivalent utility value was researched and the algorithm of generating quoted price with equivalent utility value was designed, the bargaining strategies in this paper can be used in transaction process of e-commerce effectively.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jianhua Jiang AU - Guangyun Zhang AU - Niansong Hong PY - 2015/05 DA - 2015/05 TI - Research on Negotiation based Bargaining Strategies in e-Commerce BT - Proceedings of the 2015 International conference on Applied Science and Engineering Innovation PB - Atlantis Press SP - 475 EP - 480 SN - 2352-5401 UR - https://doi.org/10.2991/asei-15.2015.96 DO - 10.2991/asei-15.2015.96 ID - Jiang2015/05 ER -