Research on Negotiation based Bargaining Strategies in e-Commerce

DOI

10.2991/asei-15.2015.96How to use a DOI?

Keywords

Negotiation, Bargaining Strategy, Quoted Price, Electronic Commerce

Abstract

As to price negotiation in e-commerce, a formal model of price bargaining negotiation was constructed. The bargaining strategies of single-issue and multi-issue were researched. In single-issue negotiation, the assessment method of quoted price’s utility value was given out, and the bargaining strategy based on bargaining reincarnation number and rivals’ bargaining behavior were designed respectively. In multi-issue negotiation, the bargaining strategy based on equivalent utility value was researched and the algorithm of generating quoted price with equivalent utility value was designed, the bargaining strategies in this paper can be used in transaction process of e-commerce effectively.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jianhua Jiang
AU  - Guangyun Zhang
AU  - Niansong Hong
PY  - 2015/05
DA  - 2015/05
TI  - Research on Negotiation based Bargaining Strategies in e-Commerce
BT  - Proceedings of the 2015 International conference on Applied Science and Engineering Innovation
PB  - Atlantis Press
SP  - 475
EP  - 480
SN  - 2352-5401
UR  - https://doi.org/10.2991/asei-15.2015.96
DO  - 10.2991/asei-15.2015.96
ID  - Jiang2015/05
ER  -