Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia
Session: Travel
7 articles
Proceedings Article
The Influence of Packaging Towards The Purchase Decision of Travel Packages in Bale Seni Barli-Kota Baru Parahyangan
Micky Yunus
West Java has many potential tourist attractions, began to develop at this time, such as natural attractions, artificial, cultural, culinary, and special interest. One tourist attraction that develop nowadays is art tourist destination. Its development can be seen in Bandung, Bandung Regency, and West...
Proceedings Article
Looking Good and Sounding Right The importance of Aesthetic Labour with Bandung Travel Agency Industry
Indriyani Handyastuti
In this era which called Experienced Economic Era by Pine and Gilmore, employee has important role in creating experience for the customer [1, 2]. Human resource also viewed as important capital in the Industry since human resources are important in delivering values to meet customer expectations [3]....
Proceedings Article
The Perceptions of Japanese Tourists Towards The Japanese Guides in Bali
Lukia Zuraida, Indah Kusumarini
The research aims at knowing and analyzing the perceptions of Japanese tourists towards the Japanese guides in Bali.. Japanese guides have important role in tourism in providing services to the Japanese guests. Explorations factor analysis used to measure quality service of the guide. Variable of research...
Proceedings Article
The Potential Cost of Travel Restriction on Tourism Industry
I Made Budiasa, Nyoman Nadra
Tourism has experienced a big increase as the result of globalization. The rise of the internet and all the online tourism businesses have recorded growth that was never possible before the globalization period. The rise of budget airlines with their online bookings, or small, cheaper accommodation providing...
Proceedings Article
The Service Quality of Taxi in Supporting Tourism Industry (Case Study in Bandung)
Khoirul Fajri, Titing Kartika
Transportation and tourism are the two things that cannot be separated particularly in a big city like Bandung. In the tourism sector, transportation plays an important function that involves the movement of people from their place of residence to a tourist place. Taxi as one of the public transport...
Proceedings Article
The Potential Ghost Tour in Bandung
Dini Rahmawati
Bandung has places which are believed to be haunted. Those places become spooky for their stories related to miserable death, accidents and myth. Gradually, they have drawn attention of people to visit memorizing miserable past events, but at night. This article explores how this potential ghost tour...
Proceedings Article
The Influence of Marketing Mix and Customer Purchasing Decision Process on Customer Satisfaction
Agus Riyadi, Sarah Rangkuti
There are many ways to promote the restaurant, one of those ways is Marketing Mix. Customer make a decision first when they finally buy something in the restaurant and ends with satisfy or dissatisfy feeling. The objective of this study were to examine the degree of marketing mix, customer purchasing...