Proceedings of the 13th International Conference on Business, Accounting, Finance and Economics (BAFE 2025)

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Bridging Generational Divides in AI Utilization: Insights into Self-Efficacy and Adoption Among Gen X and Gen Y within Malaysian Human Resource Consultancies

Authors
Thiam-Yong Kuek1, *, Yuen-Onn Choong1, Saw-Chin Khor1, Lit-Cheng Tai2, Sin-Yee Lee2, Fitriya Abdul Rahim2, Alexander Guan-Meng Tay3, Bobby Boon-Hui Chai4, Timothy Tzen-Vun Yap5, Melissa Yu-Fei Chin6
1Teh Hong Piow Faculty of Business & Finance, Universiti Tunku Abdul Rahman, Petaling Jaya, Malaysia
2Faculty of Accountancy & Management, Universiti Tunku Abdul Rahman, Petaling Jaya, Malaysia
3Faculty of Accountancy, Management & Economics, New Era University College, Kajang, Malaysia
4Faculty of Business & Management, UCSI University Sarawak Campus, Kuching, Malaysia
5School of Mathematical & Computer Sciences, Heriot-Watt University Malaysia Campus, Putrajaya, Malaysia
6Crowe Malaysia PLT Kuching Office, Kuching, Malaysia
*Corresponding author. Email: kuekty@utar.edu.my
Corresponding Author
Thiam-Yong Kuek
Available Online 28 December 2025.
DOI
10.2991/978-94-6463-968-1_8How to use a DOI?
Keywords
Artificial Intelligence. Generation X; Generation Y; Human Resource; Malaysia
Abstract

This conceptual study examined the impact of artificial intelligence (AI) self-efficacy on attitudes and intentions to adopt AI among human resource (HR) practitioners in Malaysian HR consultancy firms, with a specific focus on Generations X and Y. Given the rapid expansion of Malaysia’s HR consultancy sector driven by technological advancements and rising demand across industries, understanding AI adoption is considered crucial. The study extended the Technology Acceptance Model (TAM) by introducing AI self-efficacy as a predictor of attitudes toward AI and subsequent adoption intentions. AI self-efficacy, defined as confidence in using AI systems, played a significant role in shaping HR practitioners’ attitudes and behaviours toward AI technologies. A cross-sectional quantitative design will be employed, using partial least squares structural equation modelling (PLS-SEM) to analyse data collected from at least 200 h practitioners across Generation X and Generation Y. The findings will provide valuable insights into how AI self-efficacy influences AI adoption and offers implications for enhancing training programs and organizational support to foster a more positive AI adoption environment in Malaysian HR consultancy firms.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 13th International Conference on Business, Accounting, Finance and Economics (BAFE 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
28 December 2025
ISBN
978-94-6463-968-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-968-1_8How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Thiam-Yong Kuek
AU  - Yuen-Onn Choong
AU  - Saw-Chin Khor
AU  - Lit-Cheng Tai
AU  - Sin-Yee Lee
AU  - Fitriya Abdul Rahim
AU  - Alexander Guan-Meng Tay
AU  - Bobby Boon-Hui Chai
AU  - Timothy Tzen-Vun Yap
AU  - Melissa Yu-Fei Chin
PY  - 2025
DA  - 2025/12/28
TI  - Bridging Generational Divides in AI Utilization: Insights into Self-Efficacy and Adoption Among Gen X and Gen Y within Malaysian Human Resource Consultancies
BT  - Proceedings of the 13th International Conference on Business, Accounting, Finance and Economics (BAFE 2025)
PB  - Atlantis Press
SP  - 90
EP  - 100
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-968-1_8
DO  - 10.2991/978-94-6463-968-1_8
ID  - Kuek2025
ER  -