Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)

Users That Do Personalizing Activity Toward Their Belonging

Authors
Dandi Yunidar, Ahmad Zuhairi Abdul Majid, Hardy Adiluhung
Corresponding Author
Dandi Yunidar
Available Online February 2018.
DOI
https://doi.org/10.2991/bcm-17.2018.42How to use a DOI?
Keywords
Emotional design, Personalizing, Laptop
Abstract
This research is based on the belief that "the Asian people prefer more colorful interfaces with images rather than plain interfaces" (Tzvetanova, 2007) [2]. The previous research conducted by Tzvetanova was about interface, the question is what if it's a three dimensional form of daily use product? Will the same preferences and tendencies happen when it comes about daily use product such as laptop? There are evidences that people add stickers on their laptop, which brings up question like "what kind of users and what drives them do such activity toward their laptop?" To add/put stickers on the laptop makes it looks more literally colorful, and it also makes the laptop feels more personal. Using simple Psychographic method compared with Emotional design [1] approach, the authors made description about users who did put stickers on their laptop and dug out about what drives them did such activity. In turn this research will provides information and recommendation for the industries to be considered that there are some others crucial aspects regarding user preferences and user behavioral tendencies, rather than just technical aspect as they develop their products and mass-produce it, in order to be accepted by end users.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
Part of series
Advances in Economics, Business and Management Research
Publication Date
February 2018
ISBN
978-94-6252-478-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/bcm-17.2018.42How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Dandi Yunidar
AU  - Ahmad Zuhairi Abdul Majid
AU  - Hardy Adiluhung
PY  - 2018/02
DA  - 2018/02
TI  - Users That Do Personalizing Activity Toward Their Belonging
BT  - 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
PB  - Atlantis Press
SP  - 223
EP  - 225
SN  - 2352-5428
UR  - https://doi.org/10.2991/bcm-17.2018.42
DO  - https://doi.org/10.2991/bcm-17.2018.42
ID  - Yunidar2018/02
ER  -