Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)

Session: Creating Space to Maintain The Sustainability of Society

13 articles
Proceedings Article

Analysis of Mystery Shoppers Program as a Benchmark of Service Culture at Shopping Center "X"

Azizi Algi, Eduard Lukman
Mystery Shopping program becomes options for Shopping center to do appraisal directly to tenant, employee and stake holders inside and outside organization. This program can be used as base in applying marketing strategy to be applied, also as indicator of application of service culture RATER is run...
Proceedings Article

Intercity Express Bus Safety Design Issues In Peninsular Malaysia

Zuhairi A. Majid, Siti Zubaidah Ibrahim
The purpose of this paper is to provide a study on passengers' safety for intercity express bus and road crashes data trends starting from 2003 until 2017. The study focused on the rate of injuries and deaths of intercity express buses passengers. Therefore, this study should be able to reduce the trend...
Proceedings Article

The Influence of Organizational Communication Climate on Organizational Communication Satisfaction to Non-Profit Organization CIOFF Indonesia

De Rembulan Ayundhasurya, Firman Kurniawan
CIOFF Indonesia is a non-profit organization of art and culture. This study aims to analyze the influence of interpersonal communication and organizational behavior on organizational commitment in non-profit organization of CIOFF Indonesia. This study used content analysis methods of qualitative research....
Proceedings Article

The Existence of Crowdsourcing Graphic Designers in Indonesia

Taufik Murtono, Didit Widiatmoko Soewardikoen
This study focused at crowdsourcing in graphic design as internet phenomenon that bring designers and clients all around the world together in competition system. Designers offered designs, and the chosen designs would get rewards. Indonesia became one of the world's biggest source at crowdsourcing in...
Proceedings Article

Dolalak in Branding Activities of Purworejo Regency, Central Java

Agus Budi Setyawan, Didit Widiatmoko Soewardikoen
Dolalak dance art in Purworejo Regency as one of manifestation of traditional art, its presence is the continuity of cultural life that has rooted from generation to generation which becomes one of culture manifestation. Along with its development, Dolalak is used in activity of city branding conducted...
Proceedings Article

Posyandu: Community's Temporary Landscape of Healthcare Events

Diandra Pandu Saginatari, Yandi Andri Yatmo, Paramita Atmodiwirjo, M. Mirza Y. Harahap
This paper proposes a discussion on the importance of design thinking phase in a healthcare facility design development. The research particularly tries to explore Posyandu as one of commonly known government-initiated healthcare program in Indonesia which aim is to provide healthcare services for babies,...
Proceedings Article

Creation of Pamor's Knives as Business Diversification and Increase Sales Value Product Blacksmiths in Polanharjo District, Klaten Regency

Mr. Karju, Aji Wiyoko, Mr. Suyono
This study focused on the application of pamor Wos Wutah, Ngulit Semangka, Mrutu Sewu, Tunggak Semi into the shape of a stab knife, slice knife and cutting knife.the research focuses directed at the manufacture of various kitchen knife, cutting knife, and blades especially the skewer with the following...
Proceedings Article

People, Ideas, Culture in Shaping the Shared Value Society

Kenneth Wong See Huat
In March 2017, the open call of artists in participate the LOCK UP locker art exhibition has been realized, whereby ten artists have created 24 artworks that can fit only into the compartment size of the two locker cabinets. This happened in collaboration with Harry Rogers Home furniture outlet and was...
Proceedings Article

Measuring Dimension of Brand Equity in Tour and Travel in Bandung, Indonesia

Iwan Sidharta, Robbi Saepul Rahman, Imam Heryanto
This study aims to measure the attributes that form the dimension of brand equity. Dimensions include brand awareness, perceived quality, brand association and brand image. The research method used exploratory survey method. The object of research conducted on tour and travel companies in Bandung with...
Proceedings Article

Materialism and Consumerism Through Urban Social Lifestyle In The Context of Shopping Malls: Malaysian Perspective

Mohammad Khizal Saat, Shahrul Anuar Shaari, Tetriana Ahmad Fauzi
This research is carried out to study the values and lifestyle and culture of the city dwellers through the principles of materialism and consumerism by giving more emphasize on the values of consumers as well as on the values which can be identified at the main shopping malls in Kuala Lumpur which in...
Proceedings Article

Bayesian Estimation of Spatio-Temporal Models with Covariates Measured with Spatio-Temporally Correlated Errors: Evidence from Monte Carlo Simulation

Mohammad Masjkur, Henk Folmer
Spatio-temporal data are susceptible to covariates measured with errors. However, little is known about the empirical effects of measurement error on the asymptotic biases in regression coefficients and variance components when measurement error is ignored. The purpose of this paper is to analyze Bayesian...
Proceedings Article

Development of a Bus Stop Design Guideline: Case Study on the Main Campus of Universiti Sains Malaysia (USM)

Mohamad Omar Bidin, Mohd Alif Ikrami Mutti, Hafeezur Rahmaan Mohd Yassin
Non-conducive bus stop designs can cause various problems to passengers, bus drivers and other vehicles on the road. A preliminary survey has revealed that specific guidelines have yet to be established as a reference for bus stop designs - to cater for consumer needs - especially in Malaysian university...
Proceedings Article

City Mascot as A Supporting Force in City Imaging

Paku Kusuma, Didit Widiatmoko Soewardikoen
The discourse about mascot in Indonesia nowadays starts emerging on the discussion among visual communication designer community as well as creative industry practicioners. Moreover since its existence is not only applied on sport event, but also expands to various field, whether as business promotion,...