Changes In Construction of Logo PT. KAI Year 1953-2011
- Keywords
- Identity, logo, visual style, and PT. KAI.
- Abstract
PT. KAI which stands for Perseroan Terbatas Kereta Api Indonesia (Indonesian Railway Limited Company) is the first railway transportation company in Indonesia, which has an identity change in the form of logos from time to time. The logo change is influenced by several factors that will later bring out the meaning of the visual logo. To find out what factors influence the change of logo and its meaning, a qualitative paradigm research is used by combining the history and theory of logo construction and classifying the construction of the development of the PT.KAI logo from time to time along with its influence. This research is intended to get the visual style of the development of the PT. KAI logo which is increasingly simple, easy to remember, and has typical / distinctive features. The result of this study is as visual style information of PT. KAI logo from 1953 to 2011 which indirectly we could find out the visual trends in that year
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Surya Afandy AU - Rustopo AU - Dharsono PY - 2019/07 DA - 2019/07 TI - Changes In Construction of Logo PT. KAI Year 1953-2011 BT - Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018) PB - Atlantis Press SP - 529 EP - 537 SN - 2352-5398 UR - https://www.atlantis-press.com/article/125910980 ID - Afandy2019/07 ER -