“Make-in-Vietnam” Cartoons: A Hidden Kingdom

DOI

10.2991/aebmr.k.220128.002How to use a DOI?

Keywords

Make-in-Vietnam; cartoon industry; Covid 19; digital orientation

Abstract

Vietnam cartoon industry has gradually shifted from a central-planned marketplace to a market economy model. With the recent radical change to cyberspace due to the Covid-19 pandemic and the emerging “make-in-Vietnam” cartoon wave, this paper aims to capture the market situation, giving a holistic view of the transformation over time. By conducting an integrated observation, literature review, and comparative case studies, the paper hopes to contribute to the “make-in-Vietnam” cartoon’s research body while incorporating a platform for future market analysis post-Covid-19 period. Besides, hardships such as a lack of good script, budget, personnel, and changing customers’ preferences are analyzed. While there has been an undeniable leap in the market lately, research on this matter is relatively limited. Furthermore, it is hard for authors to collect quantitative data through calculated resources such as market reports, industry highlights, etc. However, the paper also tries to spell out recommendations provided to industry experts and inside players.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Hoang Thi My Duyen
AU  - Hoang Cuu Long
PY  - 2022
DA  - 2022/01/28
TI  - “Make-in-Vietnam” Cartoons: A Hidden Kingdom
BT  - Proceedings of the Brawijaya International Conference on Economics, Business and Finance 2021 (BICEBF 2021)
PB  - Atlantis Press
SP  - 6
EP  - 13
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220128.002
DO  - 10.2991/aebmr.k.220128.002
ID  - Duyen2022
ER  -