A Study of Gender Differences on Food Reviewing: A Systemic Functional Grammar Approach

DOI

10.2991/assehr.k.201021.035How to use a DOI?

Keywords

gender differences, food reviewing, language variations, systemic functional grammar, YouTube

Abstract

There are numerous previous studies that have investigated gender differences on both spoken and written discourses. However, little attention has been given on gender differences within social media, particularly YouTube. As vlogging has risen to popularity, there is a particular group of YouTubers worldwide that focus on a specific area, which is food review, hence the well-known title ‘Food Reviewers’. In Indonesia, the popularity of food reviewing through YouTube has influenced both male and female content creators to dedicate their YouTube channels solely for reviewing food. This study then aims to observe the differences of language use between male and female food vlogger through their videos on YouTube. To obtain meticulous analysis, systemic functional grammar approach was applied to observe language differences and variations between both genders and relate the results with the gender difference theories proposed by Lakoff, Tannen, Maltz and Borker. The data was gathered from two popular food reviewers in Indonesia, Ria SW and Nex Carlos, whose subscribers have reached more than 2 million subscribers each. From these two subjects, the researchers chose two of the most popular videos of them, so there are four videos in total. The analysis shows that there are indeed differences in the way male and female food vloggers speak, from their unique remarks to the way they describe the food. Even though female vlogger tends to use more variations of language features, there are some traces of male vlogger being more friendly and intimate if compared to the female one.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fadillah Alifa
AU  - Swari Radha
AU  - Khasanah Ismatul
PY  - 2020
DA  - 2020/10/22
TI  - A Study of Gender Differences on Food Reviewing: A Systemic Functional Grammar Approach
BT  - Proceedings of the Brawijaya International Conference on Multidisciplinary Sciences and Technology (BICMST 2020)
PB  - Atlantis Press
SP  - 151
EP  - 154
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201021.035
DO  - 10.2991/assehr.k.201021.035
ID  - Alifa2020
ER  -