The Relationship of Personal, Social, and Consumer Factors to the Purchase Intention of Halal Food in Purworejo Regency, Indonesia

DOI

10.2991/978-2-494069-49-7_20How to use a DOI?

Keywords

Purchase Intention; Halal Food; Student; District

Abstract

Muslim consumers want the food they eat to be guaranteed halal and Toyib. Research on awareness of consuming halal food in Purworejo district in Indonesia has not been widely studied. Those study aims to determine the relationship between personal factors, social factors and types of consumer factors on the purchase intention of halal food. The population in this study were students of the Faculty of Agriculture, University of Muhammadiyah Purworejo. Samples were taken (purposive sampling) as many as 90 respondents, while the sampling technique used accidental sampling. The tests carried out in this study were validity and reliability tests, multiple linear regression tests, T tests and F tests. The results of the validity tests showed all indicators showed valid results, and reliability tests showed high reliability results. The correlation value (R) was equal to = 0.372 and the coefficient of determination was 0.138. Based on the results of multiple regression shows the regression equation Y= 7.538 + 0.143 X1 - 0.006X2 + 0.099 X3. Y = intention to buy halal food, X1 = personal variable, X2 = social variable, and X3 = consumer type variable. The result of the F statistic test was 4.592 with a significance of 0.005 all factors simultaneously affect the intention to buy halal food. This study concluded of this study was that social factors do not affect the intention to buy halal food, while personal factors and consumer behaviour have a significant influence on the intention to buy halal food. Based on the F test, it shows that personal factors, social factors and types of consumers together affect students’ intentions to buy halal food.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Roisu Eny Mudawaroch
PY  - 2022
DA  - 2022/12/29
TI  - The Relationship of Personal, Social, and Consumer Factors to the Purchase Intention of Halal Food in Purworejo Regency, Indonesia
BT  - Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021)
PB  - Atlantis Press
SP  - 105
EP  - 111
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-49-7_20
DO  - 10.2991/978-2-494069-49-7_20
ID  - Mudawaroch2022
ER  -