Reasons for the Kitschism of Film Industry in China: Perspective of Culture Industry Theory
- DOI
- 10.2991/assehr.k.220502.037How to use a DOI?
- Keywords
- Culture Industry Theory; Film Industry; Kitsch
- Abstract
With the advent of a new generation of cultural industry and mass culture, the film industry has achieved significant advances in the sphere of cultural production, dramatically influencing the consumer market pattern. However, in recent years, cinema production has shifted quietly toward kitsch, which is consistent with the Frankfurt School’s vision of the culture industry theory. Many schools of thought and scholars have been alerted by this transition and they have investigated why it occurred. 305 electronic editions of relevant literature from the standpoint of cultural industry theory were located in an accurate full-text search on kitsch transformation from 2011 to 2021. The topic “Film Industry” was covered in a total of 20 papers. This work provides a literature analysis from the standpoint of cultural industry theory to sort out the reasons why commercial films turn to kitsch. The available literature on the reasons will be classified using explanations from three categories: economic growth and consumer market, communication medium and creative technologies, and mass psychology and ideology change.
Introduction. This paper discovers that prior research focuses on the objective material explanations for the film industry’s kitschism. Although the literature on audience psychology and ideology is scant and fragmentary, it is a notable direction that contributes to the reasons of the kitschism of the film. This could be useful in terms of generating research ideas for the future.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Xiaochen Han PY - 2022 DA - 2022/05/14 TI - Reasons for the Kitschism of Film Industry in China: Perspective of Culture Industry Theory BT - Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022) PB - Atlantis Press SP - 175 EP - 180 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220502.037 DO - 10.2991/assehr.k.220502.037 ID - Han2022 ER -