Creating a Popular Video—The Case Study of the Influencer Blogger “Jia Jia” on Tiktok

DOI

10.2991/assehr.k.220502.028How to use a DOI?

Keywords

Short video background; Information fragmentation; Convergence media; “Short video +” model; Tendency setting; Popular video

Abstract

In the era of information fragmentation nowadays, the renewal and transformation between traditional media and new media has promoted the emergence of convergence media era. As network technology continues to develop, media communication class platforms are renewed and transformed at a high speed. Various famous online video accounts strive to launch their own special advantages in order to achieve the effect of attracting viewers to increase the number of views and enhance the popular rate. As a representative of the most well-known media video platforms, Tiktok has emerged to provide a new way of entertaining people in a fast-moving society to express themselves and their views. In particular, Tiktok has successfully established its own brand and style with its “short video + music” model. As a result, Tiktok stands out from the competition of thousands of video platforms, thus creating a trend of “short videos + music” and “ popular videos”. It has contributed to the emergence of many influencer bloggers. Moreover, it also provides a typical example for us to study the new media video model. Based on this, this paper analyses how to create a popular video by integrating the case study of the influencer blogger “Jia Jia” on Tiktok.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Sitao Yang
PY  - 2022
DA  - 2022/05/14
TI  - Creating a Popular Video—The Case Study of the Influencer Blogger “Jia Jia” on Tiktok
BT  - Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)
PB  - Atlantis Press
SP  - 129
EP  - 133
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220502.028
DO  - 10.2991/assehr.k.220502.028
ID  - Yang2022
ER  -