Creating a Popular Video—The Case Study of the Influencer Blogger “Jia Jia” on Tiktok
- https://doi.org/10.2991/assehr.k.220502.028How to use a DOI?
- Short video background; Information fragmentation; Convergence media; “Short video +” model; Tendency setting; Popular video
In the era of information fragmentation nowadays, the renewal and transformation between traditional media and new media has promoted the emergence of convergence media era. As network technology continues to develop, media communication class platforms are renewed and transformed at a high speed. Various famous online video accounts strive to launch their own special advantages in order to achieve the effect of attracting viewers to increase the number of views and enhance the popular rate. As a representative of the most well-known media video platforms, Tiktok has emerged to provide a new way of entertaining people in a fast-moving society to express themselves and their views. In particular, Tiktok has successfully established its own brand and style with its “short video + music” model. As a result, Tiktok stands out from the competition of thousands of video platforms, thus creating a trend of “short videos + music” and “ popular videos”. It has contributed to the emergence of many influencer bloggers. Moreover, it also provides a typical example for us to study the new media video model. Based on this, this paper analyses how to create a popular video by integrating the case study of the influencer blogger “Jia Jia” on Tiktok.
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Cite this article
TY - CONF AU - Sitao Yang PY - 2022 DA - 2022/05/14 TI - Creating a Popular Video—The Case Study of the Influencer Blogger “Jia Jia” on Tiktok BT - Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022) PB - Atlantis Press SP - 129 EP - 133 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220502.028 DO - https://doi.org/10.2991/assehr.k.220502.028 ID - Yang2022 ER -