Research on Hangzhou Qiaoxi Historical and Cultural District Cultural Tourism Development
- https://doi.org/10.2991/assehr.k.220502.035How to use a DOI?
- Hangzhou Qiaoxi historical and cultural district; cultural tourism; countermeasures; SWOT
In order to improve the current situation of weak regional competitiveness and lack of characteristic tourism model in Hangzhou Qiaoxi historical and cultural district, for the optimization of the cultural tourism industry in the district methods and countermeasures, research to understand the current development status and cultural content of Hangzhou Qiaoxi historical and cultural district and its cultural tourism industry, SWOT analysis of its advantages, disadvantages, development facing opportunities and challenges, found that the cultural tourism industry has a single form of cultural and creative, low social visibility and other problems. Based on its own advantages and environment, this paper proposes the integration of existing cultural resources, the construction of cultural creativity, marketing, development, revitalization and other means of improvement.
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
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Cite this article
TY - CONF AU - Jiayi Lou PY - 2022 DA - 2022/05/14 TI - Research on Hangzhou Qiaoxi Historical and Cultural District Cultural Tourism Development BT - Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022) PB - Atlantis Press SP - 164 EP - 169 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220502.035 DO - https://doi.org/10.2991/assehr.k.220502.035 ID - Lou2022 ER -