The Prospects of “Cultural Creativity” from the Perspective of Cultural Studies

DOI

10.2991/assehr.k.220109.024How to use a DOI?

Keywords

cultural studies; culturalism; cultural hegemony; diversification; transformation

Abstract

Since the middle of the 20th century, different disciplines have developed in a complex and diversified direction. Under the background of the postmodernist era, the development of knowledge has gradually shown a trend of openness and stronger dialogue. On the one hand, Stuart Hall’s “culturalism” has an important theoretical connotation that is “emotional structure”, which emphasizes personal experience and believes that ideology summons personal consciousness as the subject; on the other hand, according to A.Gramsci’s “cultural hegemony” theory emphasizes that the ruling class adjusts its cultural leadership under the guise of “democracy”, so as to achieve the effect of coordinating the relationship between the two parties and achieving temporary harmony. This article takes the KAKU flagship store in Zhongguancun Shopping Center and the creative cultural products of Crazy Fruit as examples, to illustrate the theoretical significance of the paradigm of “culturalism” or “cultural hegemony” in cultural studies for the diversified development of “integrity”.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Jing Luo
PY  - 2022
DA  - 2022/01/24
TI  - The Prospects of “Cultural Creativity” from the Perspective of Cultural Studies
BT  - Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021)
PB  - Atlantis Press
SP  - 116
EP  - 119
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220109.024
DO  - 10.2991/assehr.k.220109.024
ID  - Luo2022
ER  -