The Prospects of “Cultural Creativity” from the Perspective of Cultural Studies
- DOI
- 10.2991/assehr.k.220109.024How to use a DOI?
- Keywords
- cultural studies; culturalism; cultural hegemony; diversification; transformation
- Abstract
Since the middle of the 20th century, different disciplines have developed in a complex and diversified direction. Under the background of the postmodernist era, the development of knowledge has gradually shown a trend of openness and stronger dialogue. On the one hand, Stuart Hall’s “culturalism” has an important theoretical connotation that is “emotional structure”, which emphasizes personal experience and believes that ideology summons personal consciousness as the subject; on the other hand, according to A.Gramsci’s “cultural hegemony” theory emphasizes that the ruling class adjusts its cultural leadership under the guise of “democracy”, so as to achieve the effect of coordinating the relationship between the two parties and achieving temporary harmony. This article takes the KAKU flagship store in Zhongguancun Shopping Center and the creative cultural products of Crazy Fruit as examples, to illustrate the theoretical significance of the paradigm of “culturalism” or “cultural hegemony” in cultural studies for the diversified development of “integrity”.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Jing Luo PY - 2022 DA - 2022/01/24 TI - The Prospects of “Cultural Creativity” from the Perspective of Cultural Studies BT - Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021) PB - Atlantis Press SP - 116 EP - 119 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220109.024 DO - 10.2991/assehr.k.220109.024 ID - Luo2022 ER -