Motivation of Fan Behavior Under the Influence of Psychology and New Media

DOI

10.2991/assehr.k.220109.069How to use a DOI?

Keywords

Fan culture; Fan behavior; New media; psychology

Abstract

In the wake of the development of the internet and digital media, new media as known as the fourth media become overwhelming in the globe. It contributes to almost all youth subcultures by gathering a specific group of people together on the media platform. Fandom as one of the biggest subculture groups today were also be affected by this new medium system. That is the reason when researchers want to analysis the fan behavior, psychology and mass media become two major ways to study. The aim of this paper is to study in what make people became a fan, find the motivation behind it through abound psychology theories such as Theory of McMillan & Chavis (1986) works inside fan community and para-social relationship between fans and their object of fandom. At the same time, the new media also play an important role in explain fan behavior which can be revealed by participatory culture, Uses and Gratifications Theory and so forth. All signs point out that in order to drive the huge account of fan economy, the flow platforms will keep encouraging the fan culture. Therefore, in order to meet fan’s needs, study in the motivation under fandom behavior become considerately vital.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yujia Gao
PY  - 2022
DA  - 2022/01/24
TI  - Motivation of Fan Behavior Under the Influence of Psychology and New Media
BT  - Proceedings of the 2021 International Conference on Culture, Design and Social Development (CDSD 2021)
PB  - Atlantis Press
SP  - 332
EP  - 335
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220109.069
DO  - 10.2991/assehr.k.220109.069
ID  - Gao2022
ER  -