Power of metaphor: cultural narratives in political persuasion
- 10.2991/cildiah-17.2017.50How to use a DOI?
- metaphorical framing, narrative, event structure, image schema, plot, narrative dimensions and structure, political persuasion, public opinion
The current paper deals with the influence of metaphorical framing of events on public opinion from various scholarly perspectives. Treating cultural narratives employed in public discourse as an extended metaphorical frame, the paper argues that narratives make use of archetypical plots and the shared cognitive structures of human beliefs, motivations, goals, actions, events. Being systematically exposed to certain metaphorically framed narratives, people tend to change their views of events, situations and decisions affecting their lives. The authors claim that narratives serve as a powerful tool of political persuasion and present the generic model of a narrative structure.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - I. V. Skrynnikova AU - T. N. Astafurova AU - N. A. Sytina PY - 2017/11 DA - 2017/11 TI - Power of metaphor: cultural narratives in political persuasion BT - Proceedings of the 7th International Scientific and Practical Conference "Current issues of linguistics and didactics: The interdisciplinary approach in humanities" (CILDIAH 2017) PB - Atlantis Press SP - 279 EP - 284 SN - 2352-5398 UR - https://doi.org/10.2991/cildiah-17.2017.50 DO - 10.2991/cildiah-17.2017.50 ID - Skrynnikova2017/11 ER -