Research on Dynamic Pricing and Ordering Policy of Fresh Agriculture Product Considering Consumers’ Perceived Quality

DOI

10.2991/cisia-15.2015.130How to use a DOI?

Keywords

fresh agriculture product; consumers’ perceived quality; price discount; ordering quantity

Abstract

In this article, we first formulated the demand function of price and quality. Then we analyzed the order quantity and the pricing decision under the single price markdown condition and the multiple price markdown condition respectively. We find that under the single price markdown condition and the multiple price markdown condition, the fresh agricultural products with different consumers’ perceived quality elasticity should make the different optimal ordering quantity and optimal pricing decision.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - K. Nie
AU  - D.F Xie
AU  - W. Li
PY  - 2015/06
DA  - 2015/06
TI  - Research on Dynamic Pricing and Ordering Policy of Fresh Agriculture Product Considering Consumers’ Perceived Quality
BT  - Proceedings of the International Conference on Computer Information Systems and Industrial Applications
PB  - Atlantis Press
SP  - 476
EP  - 478
SN  - 2352-538X
UR  - https://doi.org/10.2991/cisia-15.2015.130
DO  - 10.2991/cisia-15.2015.130
ID  - Nie2015/06
ER  -