Proceedings of the 2022 International Conference on International Studies in Social Sciences and Humanities (CISOC 2022)

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The Contribution of Fandom to Value Generation and Innovation in the New Audiovisual Fiction Transmedia Ecosystem

Authors
Tomás Atarama-Rojas1, *, Mariana Velarde-Arriaga1, Diana Hernández-Mesta1
1Universidad de Piura, Piura, Peru
*Corresponding author. Email: tomas.atarama@udep.edu.pe
Corresponding Author
Tomás Atarama-Rojas
Available Online 10 December 2022.
DOI
10.2991/978-2-494069-25-1_8How to use a DOI?
Keywords
Fandom; fan studies; transmedia storytelling; social network; innovation
Abstract

This research focused on how social network activities enrich value generation dynamics and innovation in the new audiovisual fiction transmedia ecosystem. Through content analysis of five phenomena spurred by interactive digital platforms, which, with the support of fandom, were published and received film adaptations, it was found that social interactions and fan contributions through different formats and platforms enriched and expanded the scope of the original works. Factors like popularity and development of a fan community explain how a product of a non-professional creator on an interactive digital platform can quickly become an editorial and cinematographic project and integrate into the transmedia ecosystem of professional audiovisual fiction.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on International Studies in Social Sciences and Humanities (CISOC 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 December 2022
ISBN
10.2991/978-2-494069-25-1_8
ISSN
2352-5398
DOI
10.2991/978-2-494069-25-1_8How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tomás Atarama-Rojas
AU  - Mariana Velarde-Arriaga
AU  - Diana Hernández-Mesta
PY  - 2022
DA  - 2022/12/10
TI  - The Contribution of Fandom to Value Generation and Innovation in the New Audiovisual Fiction Transmedia Ecosystem
BT  - Proceedings of the 2022 International Conference on International Studies in Social Sciences and Humanities (CISOC 2022)
PB  - Atlantis Press
SP  - 65
EP  - 73
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-25-1_8
DO  - 10.2991/978-2-494069-25-1_8
ID  - Atarama-Rojas2022
ER  -