Research on Influencing Factors and Development Strategies of College Students’ Health Investment After the COVID-19
- DOI
- 10.2991/assehr.k.210803.043How to use a DOI?
- Keywords
- COVID-19, Health investment, Theory of reasoned action, Influencing factors, Technology acceptance model
- Abstract
Under the background of Healthy China, the intention of college students’ health investment is an important factor that affects the establishment of a good health investment atmosphere in the society. It is also of great significance for providing a full range of health services to enterprises and forming a governance pattern that matches the big health, especially after the COVID-19. Based on the existing research, this paper analyses the health investment intention of college students, using theory of reasoned action and technology acceptance model, which combining health belief models and perceived risks. This is to analyse the influencing factors of health investment from two perspectives: the characteristics of college students and health services. The study found that the health investment of college students is not only directly affected by perceived usefulness, attitudes and subjective norms, but also indirectly affected by perceived ease-of-use and health beliefs; however, perceived risk has no influence on college students’ health investment. Accordingly, it provides a reference for schools, enterprises and governments to optimize health investment services and management after the COVID-19.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Haibo Qiao AU - Bing Zhu AU - Yan Peng PY - 2021 DA - 2021/08/04 TI - Research on Influencing Factors and Development Strategies of College Students’ Health Investment After the COVID-19 BT - Proceedings of the 2021 International Conference on Diversified Education and Social Development (DESD 2021) PB - Atlantis Press SP - 205 EP - 212 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210803.043 DO - 10.2991/assehr.k.210803.043 ID - Qiao2021 ER -