Proceedings of the International Scientific Conference “Digitalization of Education: History, Trends and Prospects” (DETP 2020)

Digital Advertising and Digital Communication as a Means of Mass Manipulation

Authors
K.A. Habibova
Corresponding Author
K.A. Habibova
Available Online 13 May 2020.
DOI
https://doi.org/10.2991/assehr.k.200509.101How to use a DOI?
Keywords
digital advertising, digital communication, society, manipulation, digital information, manipulation tactics
Abstract
The article discusses such concepts as digital advertising and digital communication and analyzes their manipulative properties on the mass consciousness of mankind. The article reveals the role and feature of digital communications in the process of influencing the consciousness of members of society and the state; the tools of manipulation of mass consciousness in the context of digital communications. The study uses pragmatic analysis methods. The main goal of this article is to compare the role of digital communication and digital advertising in terms of manipulating a human audience and analyze their means, methods and tactics of manipulation. The positive and negative consequences of the influence of existing digital communications at the present stage of development of the state and society are systematized. The article considers television as the main means of digital communication. In conclusion, it is noted that digital communications spread information that is necessary for the conscious functioning of citizens and their full participation in the state life.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - K.A. Habibova
PY  - 2020
DA  - 2020/05/13
TI  - Digital Advertising and Digital Communication as a Means of Mass Manipulation
BT  - International Scientific Conference “Digitalization of Education: History, Trends and Prospects” (DETP 2020)
PB  - Atlantis Press
SP  - 556
EP  - 559
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200509.101
DO  - https://doi.org/10.2991/assehr.k.200509.101
ID  - Habibova2020
ER  -