Proceedings of the 3rd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2019)

Objective and Creative Source of Visual Communication Design

Authors
Yue Chang
Corresponding Author
Yue Chang
Available Online June 2019.
DOI
https://doi.org/10.2991/emehss-19.2019.14How to use a DOI?
Keywords
Visual communication design; Design objectives; Creative Elements; Differential cognition.
Abstract

For a long time, people only pursue a certain characteristic too much and ignore the dialectical unity between them. This article will start from the functional and artistic aspects of visual communication. How to make people directly understand the content of communication is the key to the entire communication behavior. Analyze the design purpose of visual communication design, how to obtain creative elements, and explore how to present creative materials in the best way and means to achieve the best results and results of the design.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2019
ISBN
10.2991/emehss-19.2019.14
ISSN
2352-5398
DOI
https://doi.org/10.2991/emehss-19.2019.14How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yue Chang
PY  - 2019/06
DA  - 2019/06
TI  - Objective and Creative Source of Visual Communication Design
BT  - Proceedings of the 3rd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2019)
PB  - Atlantis Press
SP  - 65
EP  - 67
SN  - 2352-5398
UR  - https://doi.org/10.2991/emehss-19.2019.14
DO  - https://doi.org/10.2991/emehss-19.2019.14
ID  - Chang2019/06
ER  -