Study on Differentiated Service Scheme in Power Supply Enterprises
Available Online April 2016.
- https://doi.org/10.2991/emim-16.2016.52How to use a DOI?
- Power marketing; Differentiated services; Service promotion; Qualified service
- Competition among power enterprises has become increasingly fiercer with the break of national monopoly, industrial monopoly and resource monopoly. Under such economic environment, it can’t adapt to customers’ demands only by relying on qualified power service; instead, it has become a key means to win the competition by offering differentiated products and services. Meanwhile, the development layout of market has also changed to some extent with the change of business concept. Therefore, in order to meet the demands of current economic development, power supply enterprises should also change the internal business concepts as well as the scheme so as to formulate appropriate and strategic development plans with constant improvement on power structure. In this paper, the marketing status of power system and the basic theories of differentiated service will be elaborated so as to propose concrete marketing strategies for differentiated services in the end.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Hao Huang PY - 2016/04 DA - 2016/04 TI - Study on Differentiated Service Scheme in Power Supply Enterprises BT - Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society PB - Atlantis Press SP - 235 EP - 237 SN - 2352-538X UR - https://doi.org/10.2991/emim-16.2016.52 DO - https://doi.org/10.2991/emim-16.2016.52 ID - Huang2016/04 ER -