Research on the Optimization of MBA Course “Management Communication” in Universities of Science and Engineering Under the Background of Double First-Class Construction: A Case Study of Central South University
- DOI
- 10.2991/assehr.k.210513.101How to use a DOI?
- Keywords
- Double first-class, Management communication, University of science and engineering, MBA, Curriculum construction
- Abstract
On the basis of combing the relevant research fruits, taking Central South University for example, this paper analyzes the current situation of MBA course “management communication” from three aspects: the characteristics of the course, the problems existing in the course construction and the reasons for these problems, based on which, combining the requirements for “Double-first-class” construction, this paper puts forward the optimized paths of MBA “management communication” course under the background of “Double-first-class” construction from the four aspects of curriculum characteristics, teaching mode, the construction of teaching teams and fund guarantee.This paper is expected to provide reference for Science and Engineering Universities to build high-quality humanities courses with cutting-edge and characteristics, and to give guidance for the construction of “Double First-class” courses in science and engineering universities.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hui Tian AU - Jiahuan Wang AU - Huachen Pan PY - 2021 DA - 2021/05/14 TI - Research on the Optimization of MBA Course “Management Communication” in Universities of Science and Engineering Under the Background of Double First-Class Construction: A Case Study of Central South University BT - Proceedings of the 6th International Conference on Education Reform and Modern Management (ERMM 2021) PB - Atlantis Press SP - 439 EP - 442 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210513.101 DO - 10.2991/assehr.k.210513.101 ID - Tian2021 ER -