A Look into the Globalization of the Film Industries Through the Lens of Kung Fu Films
- 10.2991/erss-18.2019.7How to use a DOI?
- Kung Fu, globalization, Hollywood, genres.
This research project in film studies focuses specifically on the action film as a genre and historical developments. This research considers not only a historical perspective but also broader cinematic themes, including the role of the hero, masculinity, foreignness, special effects, and character development, with a specific focus on the Kung Fu genre. It seems most likely that satisfying a global audience does not require a hero who has all characteristics favored by different audiences; instead, adjusting elements of story lines and characterizations to reflect audiences with different backgrounds will enable stronger audience identification, as well as box office performance. It has become clear that there are differences between narratives and characterizations of Kung Fu heroes in movies targeted at American audiences and Chinese audiences; this information can help film productions’ target audience strategies.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Duolai Xing PY - 2019/01 DA - 2019/01 TI - A Look into the Globalization of the Film Industries Through the Lens of Kung Fu Films BT - Proceedings of the 2018 International Workshop on Education Reform and Social Sciences (ERSS 2018) PB - Atlantis Press SP - 33 EP - 38 SN - 2352-5398 UR - https://doi.org/10.2991/erss-18.2019.7 DO - 10.2991/erss-18.2019.7 ID - Xing2019/01 ER -