Dual Pathways of Intangible Cultural Heritage Revitalization and Technology Empowerment: An Innovative Study on the Dissemination of Dongguan Cultural IPs via Short-Video Platforms

DOI

10.2991/978-2-38476-479-2_8How to use a DOI?

Keywords

intangible cultural heritage revitalization; technology empowerment; short-video platforms; Dongguan cultural IPs

Abstract

This paper focuses on the innovative dissemination of Dongguan cultural IPs through short-video platforms, exploring the dual pathways of intangible cultural heritage (ICH) revitalization and technology empowerment. Employing a mixed-methods approach, the study delineates the characteristics of three major categories of Dongguan cultural IPs: ICH inheritance, folk festivals, and modern cultural and creative products. It compares the rapid iteration model of the trendy toy IP, which leverages industrial support to nurture culture, with the gradual accumulation model of the agarwood IP, driven by cultural essence to foster industry growth. The analysis reveals that ICH revitalization requires a balance between cultural authenticity and dissemination adaptability, while technology empowerment constructs a three-tier dissemination system through technologies such as AR/VR and blockchain. The study proposes three-tier optimization strategies encompassing content, industry, and ecosystem layers, along with a mechanism for youth participation. It underscores the significance of collaboration among the government, enterprises, and the public in achieving a win-win scenario for cultural preservation and industrial upgrading, providing a practical paradigm for the digital transformation of local cultures.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xinyi Li
AU  - Ke Zhao
PY  - 2025
DA  - 2025/11/19
TI  - Dual Pathways of Intangible Cultural Heritage Revitalization and Technology Empowerment: An Innovative Study on the Dissemination of Dongguan Cultural IPs via Short-Video Platforms
BT  - Proceedings of the 2025 International Conference on Education Research and Training Technologies (ERTT 2025)
PB  - Atlantis Press
SP  - 66
EP  - 75
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-479-2_8
DO  - 10.2991/978-2-38476-479-2_8
ID  - Li2025
ER  -