Proceedings of the 2016 International Conference on Engineering Science and Management

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A Study on the TV Commercials of Luxury Female Perfumes

Authors
Xiuqin Zeng, Shuo Wang
Corresponding Author
Xiuqin Zeng
Available Online August 2016.
DOI
10.2991/esm-16.2016.12How to use a DOI?
Keywords
Content analysis, expression patterns, TV commercial, luxury goods
Abstract

Audiences are exposed to more and more TV commercials of luxury goods, including perfumes. This paper analyzes TV commercials of female perfumes and fragrances from four luxury brands, namely Coco Chanel, Christian Dior, Lanc"me and EstŽe Lauder. By using content analysis method, This study discusses the creativity and expression patterns in the choosing of themes, spokespersons, copies, background music and etc. Finding is discussed in regard to luxury product ad.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 International Conference on Engineering Science and Management
Series
Advances in Engineering Research
Publication Date
August 2016
ISBN
10.2991/esm-16.2016.12
ISSN
2352-5401
DOI
10.2991/esm-16.2016.12How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Xiuqin Zeng
AU  - Shuo Wang
PY  - 2016/08
DA  - 2016/08
TI  - A Study on the TV Commercials of Luxury Female Perfumes
BT  - Proceedings of the 2016 International Conference on Engineering Science and Management
PB  - Atlantis Press
SP  - 46
EP  - 49
SN  - 2352-5401
UR  - https://doi.org/10.2991/esm-16.2016.12
DO  - 10.2991/esm-16.2016.12
ID  - Zeng2016/08
ER  -