Analysis of Internet Marketing Development and Innovative Path
- 10.2991/essaeme-16.2016.14How to use a DOI?
- Internet marketing, Development, Innovation, Path.
As the era of data comes, economic trading communication mode cannot be limited to face-to-face transaction. Internet marketing structure starts to be established. In actual project operation process, relevant operation personnel can achieve transformation of whole project marketing structure and really establish the operation mode which adapts era development only when they master basic mode and basic advantage of internet marketing and conduct effective publicity method. This paper simply analyzes development history of internet marketing, discusses the advantages and disadvantages of internet marketing and intensively explains innovation breakthrough path, in the hope of bettering helping relevant enterprises and merchants to carry out optimized internet marketing and achieve diversified development of market structure.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Wei Liu PY - 2016/08 DA - 2016/08 TI - Analysis of Internet Marketing Development and Innovative Path BT - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering PB - Atlantis Press SP - 74 EP - 77 SN - 2352-5398 UR - https://doi.org/10.2991/essaeme-16.2016.14 DO - 10.2991/essaeme-16.2016.14 ID - Liu2016/08 ER -