Analysis of Internet Marketing Development and Innovative Path

DOI

10.2991/essaeme-16.2016.14How to use a DOI?

Keywords

Internet marketing, Development, Innovation, Path.

Abstract

As the era of data comes, economic trading communication mode cannot be limited to face-to-face transaction. Internet marketing structure starts to be established. In actual project operation process, relevant operation personnel can achieve transformation of whole project marketing structure and really establish the operation mode which adapts era development only when they master basic mode and basic advantage of internet marketing and conduct effective publicity method. This paper simply analyzes development history of internet marketing, discusses the advantages and disadvantages of internet marketing and intensively explains innovation breakthrough path, in the hope of bettering helping relevant enterprises and merchants to carry out optimized internet marketing and achieve diversified development of market structure.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Wei Liu
PY  - 2016/08
DA  - 2016/08
TI  - Analysis of Internet Marketing Development and Innovative Path
BT  - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 74
EP  - 77
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-16.2016.14
DO  - 10.2991/essaeme-16.2016.14
ID  - Liu2016/08
ER  -