The influence of brand clothing display design of apparel sales
- 10.2991/essaeme-16.2016.51How to use a DOI?
- Brand; Display design; Clothing sales; Brand culture
For now the brand clothing shop, store design quality directly affects the brand image, the merchandising stores, a direct impact on consumers for goods, also affects the store sales performance. So the design of the store and display design be reckoned, now more and more brand clothing to store design and display design, they will pass the audience for the brand, the consumer psychology, so as to promote commodity aesthetic feeling on the vision, at the same time show the commodity culture, stimulate consumer purchasing desire, thus increasing sales profit. In this article, through actual investigation and study clothing brand "pure" to reflect this argument, from the consumer's psychology, store sales performance analysis, and show clothing store design and display design of apparel sales.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiaoming Tu PY - 2016/08 DA - 2016/08 TI - The influence of brand clothing display design of apparel sales BT - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering PB - Atlantis Press SP - 242 EP - 245 SN - 2352-5398 UR - https://doi.org/10.2991/essaeme-16.2016.51 DO - 10.2991/essaeme-16.2016.51 ID - Tu2016/08 ER -