The influence of brand clothing display design of apparel sales

DOI

10.2991/essaeme-16.2016.51How to use a DOI?

Keywords

Brand; Display design; Clothing sales; Brand culture

Abstract

For now the brand clothing shop, store design quality directly affects the brand image, the merchandising stores, a direct impact on consumers for goods, also affects the store sales performance. So the design of the store and display design be reckoned, now more and more brand clothing to store design and display design, they will pass the audience for the brand, the consumer psychology, so as to promote commodity aesthetic feeling on the vision, at the same time show the commodity culture, stimulate consumer purchasing desire, thus increasing sales profit. In this article, through actual investigation and study clothing brand "pure" to reflect this argument, from the consumer's psychology, store sales performance analysis, and show clothing store design and display design of apparel sales.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaoming Tu
PY  - 2016/08
DA  - 2016/08
TI  - The influence of brand clothing display design of apparel sales
BT  - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 242
EP  - 245
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-16.2016.51
DO  - 10.2991/essaeme-16.2016.51
ID  - Tu2016/08
ER  -