The cultural effect analysis of clothing brand
Authors
Yanping Xie
Corresponding Author
Yanping Xie
Available Online August 2016.
- DOI
- 10.2991/essaeme-16.2016.52How to use a DOI?
- Keywords
- Clothing brand; Cultural effects; Survival; Analysis of the
- Abstract
Clothing brand culture, is a good story for clothing brand, which we should understand the concept of clothing brand, familiar with the role of clothing brand culture exists, and make good use of the role of the brand culture, brand constantly growing, constantly perfect self brand. Analysis of brand, understand brand, clear the relationship between the brand and culture, with the help of brand culture development, the brand has more development space, so as to ensure the development of the enterprise
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yanping Xie PY - 2016/08 DA - 2016/08 TI - The cultural effect analysis of clothing brand BT - Proceedings of the 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering PB - Atlantis Press SP - 246 EP - 249 SN - 2352-5398 UR - https://doi.org/10.2991/essaeme-16.2016.52 DO - 10.2991/essaeme-16.2016.52 ID - Xie2016/08 ER -