THE FACTORS INFLUENCING BUSINESS ONLINE ENTREPENEURS IN CHOOSING DELIVERY SERVICE

DOI

10.2991/grost-17.2018.67How to use a DOI?

Keywords

online business ,brand image, delivery service, price, service quality, e-commerce, service innovation

Abstract

The development of technology and information to make millennial society now began to change the way shopping that initially shop conventionally to shop online, The rapid growth of e-commerce market share in Indonesia is already no doubt. With the number of internet users reaching the number 82 million people or about 30% of the total population in Indonesia, the e-commerce market into a gold mine is very tempting for some people who can see the potential for the future. This growth is supported by data from the Minister of Communications which states that the value of e-commerce transactions in 2013 reached Rp130 trillion, so that online business is now starting to grow and many people become online business, this makes the online business requires a service delivery right to send the goods to the buyer, there are some companies that are well known delivery service delivery by the community such as TIKI (Titipan Kilat), JNE, SICEPAT, J & T EXPRESS, in this study researchers conducted a survey of 34 respondents of online business and in this study researchers only choose 2 companies that have TIKI brand image and J & T Express company which is a startup company that is in demand by online business, the aspect that will be compared between 2 companies is Brand Image, Price, Kind of Service, Service Quality, & Service innovation with comparative TIKI results Brand and J & T express at an affordable price.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Andre Yosafat
AU  - Ivan Sadrakh
AU  - Juliater Simarmata
AU  - Hiskia Simarmata
PY  - 2017/11
DA  - 2017/11
TI  - THE FACTORS INFLUENCING BUSINESS ONLINE ENTREPENEURS IN CHOOSING DELIVERY SERVICE
BT  - Proceedings of the Conference on Global Research on Sustainable Transport (GROST 2017)
PB  - Atlantis Press
SP  - 767
EP  - 773
SN  - 2352-5401
UR  - https://doi.org/10.2991/grost-17.2018.67
DO  - 10.2991/grost-17.2018.67
ID  - Yosafat2017/11
ER  -