A Research on Practical Teaching Model Innovation of the Marketing Major in Applied Undergraduate Universities

DOI

10.2991/hsmet-17.2017.132How to use a DOI?

Keywords

Applied undergraduate universities; Marketing; Practical teaching; Teaching model; Innovation

Abstract

Under the new situation, enterprise marketing has to face internationalization and digitization. Therefore, society requires that marketing professionals must be equipped with an international vision, digital technology, innovative consciousness and practical ability. Based on the author's learning and teaching experience, this paper firstly analyzed the demand of marketing talents in enterprises, and then discussed the existing problems in practical teaching of the marketing major in applied undergraduate universities. Finally, this article proposed fresh attempts for the practical teaching innovation of the marketing major.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lisha Ma
PY  - 2017/02
DA  - 2017/02
TI  - A Research on Practical Teaching Model Innovation of the Marketing Major in Applied Undergraduate Universities
BT  - Proceedings of the 2017 International Conference on Humanities Science, Management and Education Technology (HSMET 2017)
PB  - Atlantis Press
SP  - 688
EP  - 693
SN  - 2352-5398
UR  - https://doi.org/10.2991/hsmet-17.2017.132
DO  - 10.2991/hsmet-17.2017.132
ID  - Ma2017/02
ER  -