O2O E-commerce Mode and Its Development Prospect

DOI

10.2991/hsmet-17.2017.157How to use a DOI?

Keywords

O2O; Suning cloud commerce; E-commerce; development prospect

Abstract

With the coming of the mobile Internet era, the integration of online and offline gradually appears, and O2O mode has been an irresistible trend. In this paper, the O2O E-commerce mode and its development prospect were analyzed by taking Suning cloud commerce for example. Based on the author's learning and practical experience, we initially analyzed the application of O2O model in Suning cloud commerce, and then the advantages and disadvantages of the O2O model were revealed. Finally, the development prospect of O2O business mode was pointed out.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hui Zhang
PY  - 2017/02
DA  - 2017/02
TI  - O2O E-commerce Mode and Its Development Prospect
BT  - Proceedings of the 2017 International Conference on Humanities Science, Management and Education Technology (HSMET 2017)
PB  - Atlantis Press
SP  - 825
EP  - 830
SN  - 2352-5398
UR  - https://doi.org/10.2991/hsmet-17.2017.157
DO  - 10.2991/hsmet-17.2017.157
ID  - Zhang2017/02
ER  -