The Influence of User Network Environment on Reward Sharing Behavior in Social Media

DOI

10.2991/hsmet-18.2018.36How to use a DOI?

Keywords

Social media, Social network, Reward sharing behavior.

Abstract

For the study of user sharing behavior in social media, the network environment and incentive mechanisms are two important aspects. Based on the social network theory, this paper put forward the hypothesis, using crawler technology to grab user data on Sina Microblog platform. Based on 1774 samples, using SPSS software to carry out descriptive statistics, correlation analysis and regression analysis. The research shows that the network density in social media positively influences the user's reward-sharing behavior, network site has no significant effect on the reward sharing behavior of users.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bing Guo
PY  - 2018/06
DA  - 2018/06
TI  - The Influence of User Network Environment on Reward Sharing Behavior in Social Media
BT  - Proceedings of the 2018 3rd International Conference on Humanities Science, Management and Education Technology (HSMET 2018)
PB  - Atlantis Press
SP  - 193
EP  - 196
SN  - 2352-5398
UR  - https://doi.org/10.2991/hsmet-18.2018.36
DO  - 10.2991/hsmet-18.2018.36
ID  - Guo2018/06
ER  -