Proceedings of the 2018 3rd International Conference on Humanities Science, Management and Education Technology (HSMET 2018)

Influencing Factors of Online Shopping for Young Consumers based on SEM Model

Authors
Yongqing Li, Li Ma
Corresponding Author
Yongqing Li
Available Online June 2018.
DOI
https://doi.org/10.2991/hsmet-18.2018.84How to use a DOI?
Keywords
Young consumers; Network shopping; Model of structural equation; Purchase intention
Abstract

With the construction of "One Belt And One Road" in China, more and more people are beginning to participate in online consumption. However, the complexity of consumption in the online environment becomes the main reason for the network shopping. Based on the hypothesis model of brand image and service quality, this paper use factor analysis and structural equation model to verify the hypothesis. The results show that the brand image, service quality, technical security and logistics service of shopping platform can affect consumer trust and satisfaction. The risk perception of shopping also affects the willingness of consumption.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 3rd International Conference on Humanities Science, Management and Education Technology (HSMET 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2018
ISBN
978-94-6252-537-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/hsmet-18.2018.84How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yongqing Li
AU  - Li Ma
PY  - 2018/06
DA  - 2018/06
TI  - Influencing Factors of Online Shopping for Young Consumers based on SEM Model
BT  - Proceedings of the 2018 3rd International Conference on Humanities Science, Management and Education Technology (HSMET 2018)
PB  - Atlantis Press
SP  - 428
EP  - 433
SN  - 2352-5398
UR  - https://doi.org/10.2991/hsmet-18.2018.84
DO  - https://doi.org/10.2991/hsmet-18.2018.84
ID  - Li2018/06
ER  -