Proceedings of the 2018 3rd International Conference on Humanities Science, Management and Education Technology (HSMET 2018)

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A Study on the Influencing Factors of Use Intention in Mobile Financial APP Based on UTAUT2 Model and DEMATEL Method

Authors
Hung-Yi Liao, Jih-Kuang Chen, Jia-Ling Li
Corresponding Author
Hung-Yi Liao
Available Online June 2018.
DOI
10.2991/hsmet-18.2018.125How to use a DOI?
Keywords
Mobile financial, UTAUT2 model; DEMATEL method.
Abstract

With the development of Internet technology and the popularity of smart phones, the application of mobile financial APP is also increasing, and it is common for us to use the mobile financial. In spite of the rapid development of Internet Finance, it is still not enough to be popularized. Meanwhile, there are few studies on the factors affecting the willingness to use mobile financial APP. From the user’s perspective, this study analyzes the factors influencing the intention to use mobile financial APP on the basis of UTAUT2 model and DEMATEL method. According to the collection through literature, we set up the technology acceptance of mobile financial APP model based on UTAUT2 model, by applying DEMATEL method, in-depth analysis of the mutual influence among the various indicators, and draw the causality diagram of various factors, influencing factors and the use of selected accepted has great importance of intention the students in the model, and discusses their interpretation. Finally, according to the research findings, we put forward relevant suggestions as reference for platform operators in developing mobile financial services.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 3rd International Conference on Humanities Science, Management and Education Technology (HSMET 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2018
ISBN
10.2991/hsmet-18.2018.125
ISSN
2352-5398
DOI
10.2991/hsmet-18.2018.125How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Hung-Yi Liao
AU  - Jih-Kuang Chen
AU  - Jia-Ling Li
PY  - 2018/06
DA  - 2018/06
TI  - A Study on the Influencing Factors of Use Intention in Mobile Financial APP Based on UTAUT2 Model and DEMATEL Method
BT  - Proceedings of the 2018 3rd International Conference on Humanities Science, Management and Education Technology (HSMET 2018)
PB  - Atlantis Press
SP  - 628
EP  - 635
SN  - 2352-5398
UR  - https://doi.org/10.2991/hsmet-18.2018.125
DO  - 10.2991/hsmet-18.2018.125
ID  - Liao2018/06
ER  -