Development of "New Retail"
- https://doi.org/10.2991/hsmet-18.2018.135How to use a DOI?
- New retail, Development motivation, Data technology, Omnichannel.
With the concept of "New Retail", the retail industry has once again become an outlet industry. It is imminent that the retail industry that combines new technologies and new thinking is once again innovating, but what exactly does "new retail" mean? What stands out in the retail industry? The market did not reach consensus. Therefore, this article will elaborate on the concept and development motives of “new retail”, analyze the two key points of “New Retail” data technology and the laying of the Omnichannel, look for examples of “New Retail” and analyze the “new” and existence of “New Retail”. The issue was finally summarized to show that "New Retail" will become a new banner for the retail industry.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Zhihao Zhang AU - Fang Yang PY - 2018/06 DA - 2018/06 TI - Development of "New Retail" BT - Proceedings of the 2018 3rd International Conference on Humanities Science, Management and Education Technology (HSMET 2018) PB - Atlantis Press SP - 679 EP - 682 SN - 2352-5398 UR - https://doi.org/10.2991/hsmet-18.2018.135 DO - https://doi.org/10.2991/hsmet-18.2018.135 ID - Zhang2018/06 ER -