Consumers' Value Research on the "Immersive Experience" of Intelligence Advertisement——Based on Game Theory

DOI

10.2991/hsmet-19.2019.103How to use a DOI?

Keywords

Game theory,Smart advertising, immersive experience, individual value

Abstract

Intelligent advertising utilizes big data mining technology, VR (AR) virtual technology and real-life interaction to understand the consumer's consumer demand, stimulate consumers' active participation, and let consumers get an "immersion experience." Consumers are also interacting with smart ads, subjective awareness is activated, and self is perceived in the game. Smart advertising brings not only the upgrading of advertising technology, but also an important medium for reshaping individual values in the digital age.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - YuXin C.
PY  - 2019/07
DA  - 2019/07
TI  - Consumers' Value Research on the "Immersive Experience" of Intelligence Advertisement——Based on Game Theory
BT  - Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2019)
PB  - Atlantis Press
SP  - 559
EP  - 563
SN  - 2352-5398
UR  - https://doi.org/10.2991/hsmet-19.2019.103
DO  - 10.2991/hsmet-19.2019.103
ID  - C.2019/07
ER  -