Proceedings of the 2016 International Conference on Humanities and Social Science

Research on the Integration of Agricultural Product Supply Chain Based on Consumer Benefit

Authors
Ruxin Wang
Corresponding Author
Ruxin Wang
Available Online January 2016.
DOI
10.2991/hss-26.2016.101How to use a DOI?
Keywords
Agricultural products supply chain, Supply chain integration, Consumer interests.
Abstract

The development trend of economic integration and marketization, supply chain build-up and integration is becoming more and more important in the agricultural field. Nowadays, the integration of agricultural products supply chain in China is entering a whole new level. The contradiction under this level focuses on the consumers’ benefits. The prices of agricultural product keep rising, which leads to consumers’ benefit loss. The safety issue of agricultural product causes the loss of consumer trusts seriously, and finally influences the interests of producers. In recent years, the appeal of food safety gets more frequently, which will arise awareness of the whole society. How to protect customers’ benefits by agricultural products supply chain build-up and integration has become a problem. The article is based on a case about practices of agricultural products supply chain management in a typical area, which takes vegetables and fruits supply chain as research sample, incomplete contract theory, marketing channel theory, customer value theory, and game theory. The goal is to protect consumers’ interests, explore the model of agricultural products integration in China under the reality restriction, and to make improvement and innovation.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 International Conference on Humanities and Social Science
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2016
ISBN
10.2991/hss-26.2016.101
ISSN
2352-5398
DOI
10.2991/hss-26.2016.101How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ruxin Wang
PY  - 2016/01
DA  - 2016/01
TI  - Research on the Integration of Agricultural Product Supply Chain Based on Consumer Benefit
BT  - Proceedings of the 2016 International Conference on Humanities and Social Science
PB  - Atlantis Press
SP  - 597
EP  - 602
SN  - 2352-5398
UR  - https://doi.org/10.2991/hss-26.2016.101
DO  - 10.2991/hss-26.2016.101
ID  - Wang2016/01
ER  -