The Colonial Modernity of Medicine Advertisements in the Canton Times

DOI

10.2991/hss-26.2016.110How to use a DOI?

Keywords

Colonial modernity, Colonial medicine, Medicine advertisements, Canton Times.

Abstract

Modern medicine as a kind of cultural power, is not only taken as a tool of the western colonists, but also turns into one of the goals for the local colonized people to pursue modernization. How medical science developed under the impact of colonialism is the mainly discussed problem in this article. Since the western modernity was transmitted into Guangzhou under the semi-colony background, this article analyzes the medicine advertisements in Canton Times and the various social relationships of its advertiser (company or individual). It is found that the transmission of western medical science was conducted by the colonists and meanwhile was accompanied with a dynamic process of learning, imitation and revision by the local.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sijie Li
AU  - Jiake Han
PY  - 2016/01
DA  - 2016/01
TI  - The Colonial Modernity of Medicine Advertisements in the Canton Times
BT  - Proceedings of the 2016 International Conference on Humanities and Social Science
PB  - Atlantis Press
SP  - 653
EP  - 659
SN  - 2352-5398
UR  - https://doi.org/10.2991/hss-26.2016.110
DO  - 10.2991/hss-26.2016.110
ID  - Li2016/01
ER  -