The Colonial Modernity of Medicine Advertisements in the Canton Times
- 10.2991/hss-26.2016.110How to use a DOI?
- Colonial modernity, Colonial medicine, Medicine advertisements, Canton Times.
Modern medicine as a kind of cultural power, is not only taken as a tool of the western colonists, but also turns into one of the goals for the local colonized people to pursue modernization. How medical science developed under the impact of colonialism is the mainly discussed problem in this article. Since the western modernity was transmitted into Guangzhou under the semi-colony background, this article analyzes the medicine advertisements in Canton Times and the various social relationships of its advertiser (company or individual). It is found that the transmission of western medical science was conducted by the colonists and meanwhile was accompanied with a dynamic process of learning, imitation and revision by the local.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Sijie Li AU - Jiake Han PY - 2016/01 DA - 2016/01 TI - The Colonial Modernity of Medicine Advertisements in the Canton Times BT - Proceedings of the 2016 International Conference on Humanities and Social Science PB - Atlantis Press SP - 653 EP - 659 SN - 2352-5398 UR - https://doi.org/10.2991/hss-26.2016.110 DO - 10.2991/hss-26.2016.110 ID - Li2016/01 ER -