Understanding Craftsman’s Creativity in a Framework of Person, Process, Product and Press (4Ps)

DOI

10.2991/hss-26.2016.148How to use a DOI?

Keywords

Craftsman, Creativity, Creativity Industry, 4Ps.

Abstract

The recent work has emphasized craftsmen are key actors in developing creative industries. However, little attention has been paid to the particular study on creativity of craftsmen. This paper aims to explore how can we understand craftsman’s creativity in a theoretical framework of Person, Process, Product, and Press (4Ps) This research question drives to develop a theoretical study bridging two areas of creativity and craftsman’s work. This will further indicate craftsman’s working practice is full of complexity that stimulates creative behavior and that also requires a systematic view to understand craftsman’s creativity as involving interaction between 4Ps.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hui Zhang
AU  - Chunfang Zhou
AU  - Lene Tanggaard Pedersen
AU  - Lingling Luo
PY  - 2016/01
DA  - 2016/01
TI  - Understanding Craftsman’s Creativity in a Framework of Person, Process, Product and Press (4Ps)
BT  - Proceedings of the 2016 International Conference on Humanities and Social Science
PB  - Atlantis Press
SP  - 908
EP  - 913
SN  - 2352-5398
UR  - https://doi.org/10.2991/hss-26.2016.148
DO  - 10.2991/hss-26.2016.148
ID  - Zhang2016/01
ER  -