Nonfinancial Disclosures as a Marketing and Governance Instrument for Tourism Organizations
S. Daghman, M. Hamdan, E.D. Shetinina
Available Online July 2019.
- https://doi.org/10.2991/hssnpp-19.2019.170How to use a DOI?
- nonfinancial disclosure, corporate governance, social responsibility, toruism marketing
- Nonfinancial disclosures have become a key element in the development of strategic management policies for all types of companies in all sectors. This study focuses on the importance of nonfinancial disclosures in Russia by reviewing their evolution in the 21st century and examining the percentage of them in Russian companies by sector. The results show that the Russian tourism sector is suffering great weakness in this area, despite its dual role in this sector. On one hand, it is a way, which contributes to ensuring corporate compliance with the principles of corporate governance. On the other hand, it is an effective marketing instrument for companies by gaining more customers and building strong, long-term relationships between them. This was achieved by calculating the correlation between the number of nonfinancial disclosures of tourism companies and the number of incoming tourists in the world, which indicated a strong positive relationship between them. In addition, by comparing the growth of net income achieved by North American tourism companies in the period when the nonfinancial disclosures increased, with the period when such disclosures were rare. Moreover, this study emphasizes the role of the corporate governance committee in organizing the nonfinancial disclosures process under modern economic conditions.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - S. Daghman AU - M. Hamdan AU - E.D. Shetinina PY - 2019/07 DA - 2019/07 TI - Nonfinancial Disclosures as a Marketing and Governance Instrument for Tourism Organizations BT - Proceedings of the Internation Conference on "Humanities and Social Sciences: Novations, Problems, Prospects" (HSSNPP 2019) PB - Atlantis Press SP - 884 EP - 890 SN - 2352-5398 UR - https://doi.org/10.2991/hssnpp-19.2019.170 DO - https://doi.org/10.2991/hssnpp-19.2019.170 ID - Daghman2019/07 ER -