Goffman on Professional Self-presentation: The Key Issues of Streamers’ Professional Identity Construction

DOI

10.2991/978-2-38476-068-8_19How to use a DOI?

Keywords

Professional identity construction; Goffman; Multiple identities; Impression management; Frontstage and backstage

Abstract

The live streaming industry has become an emerging global giant, especially in China and North America, bringing in huge profits every year. Live streamer follows this trend into a new and popular profession. However, streamers’ professional identity is underexplored. We fill this gap in the literature based on the dramaturgical theory proposed by Goffman in The Presentation of Self in Everyday Life. The essay describes the synchronicity between streamers’ professional identity and professional self-presentation. Several issues of streamers’ professional identities construction have been discussed, including character interaction, presentation of multiple identities, impression management, and the blurring of frontstage and backstage.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yudi Zhang
PY  - 2023
DA  - 2023/07/19
TI  - Goffman on Professional Self-presentation: The Key Issues of Streamers’ Professional Identity Construction
BT  - Proceedings of the 2nd International Conference on Humanities, Wisdom Education and Service Management (HWESM 2023)
PB  - Atlantis Press
SP  - 134
EP  - 140
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-068-8_19
DO  - 10.2991/978-2-38476-068-8_19
ID  - Zhang2023
ER  -