The Breakthrough Journey of Sichuan Opera on Bilibili: A Study on Audience Perception and Communication Strategies

Yongting Liang; Bingyu Shi; Siyao Wang; Yue Yang

doi:10.2991/978-2-38476-593-5_34

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The Breakthrough Journey of Sichuan Opera on Bilibili: A Study on Audience Perception and Communication Strategies

Authors

Yongting Liang¹^{, *}, Bingyu Shi², Siyao Wang², Yue Yang²

¹School of Smart Culture and Tourism, Chengdu University of Information Technology, Chengdu, Sichuan, 610103, China

²Chengdu University of Information Technology, Chengdu, Sichuan, 610103, China

^*Corresponding author. Email: lyt2022243009@163.com

Corresponding Author

Yongting Liang

Available Online 30 June 2026.

DOI: 10.2991/978-2-38476-593-5_34 How to use a DOI?
Keywords: Sichuan Opera; New Media Communication; Audience Perception; Participatory Digitalization; Content Analysis
Abstract: This study took Sichuan Opera videos on Bilibili as the research object and uses content analysis to restore the audience perception and dissemination mechanism in the context of new media. After mining a large number of comment texts with ROSTCM6 software, it was found that the audience’s perception of Sichuan Opera follows a progressive path of “value cognition - skill recognition - cultural reflection”, among which the high-frequency words such as “face-changing”, “inheritance” and “innovation” highlight the core concerns of young people. And the special ecosystem of Bilibili was promoting the dissemination of Sichuan Opera from one-way output to participatory practices that include emotional immersion, value resonance, and even intergenerational dialogue.
Copyright: © 2026 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2026 5th International Conference on Humanities, Wisdom Education and Service Management (HWESM 2026)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 30 June 2026
ISBN: 978-2-38476-593-5
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-593-5_34 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Yongting Liang
AU  - Bingyu Shi
AU  - Siyao Wang
AU  - Yue Yang
PY  - 2026
DA  - 2026/06/30
TI  - The Breakthrough Journey of Sichuan Opera on Bilibili: A Study on Audience Perception and Communication Strategies
BT  - Proceedings of the 2026 5th International Conference on Humanities, Wisdom Education and Service Management (HWESM 2026)
PB  - Atlantis Press
SP  - 303
EP  - 310
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-593-5_34
DO  - 10.2991/978-2-38476-593-5_34
ID  - Liang2026
ER  -

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