Study on Dilemmas and Paths of Faculty Development for National First-Class Undergraduate Program in Tourism Management: An Empirical Analysis Based on Local Universities in Shandong Province

DOI

10.2991/978-2-38476-593-5_35How to use a DOI?

Keywords

Local Universities; Tourism Management; National First-Class Undergraduate Program; Faculty Development

Abstract

To clarify the current situation of faculty development for the national first-class tourism management program in local colleges and universities and solve the dilemma of its effective alignment with industry needs and connotative development, this study selected faculty members from five colleges and universities in Shandong Province that offer this program as the research subjects. Through a literature review, the research team constructed an evaluation index system and designed a three-dimensional questionnaire covering ‘basic information - self-evaluation of work behavior - development demands’. Questionnaires were distributed using a combination of online and offline methods. The results show that there are deficiencies in aspects such as the faculty structure, weak international background of the faculty, insufficient international cutting-edge knowledge among teachers, and weak innovation capabilities. Accordingly, five countermeasures were proposed, including establishing a ‘three-dimensional capability’ system and advancing internationalization efforts.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiu Li
AU  - Hongxia Dong
AU  - Wei Liang
PY  - 2026
DA  - 2026/06/30
TI  - Study on Dilemmas and Paths of Faculty Development for National First-Class Undergraduate Program in Tourism Management: An Empirical Analysis Based on Local Universities in Shandong Province
BT  - Proceedings of the 2026 5th International Conference on Humanities, Wisdom Education and Service Management (HWESM 2026)
PB  - Atlantis Press
SP  - 311
EP  - 324
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-593-5_35
DO  - 10.2991/978-2-38476-593-5_35
ID  - Li2026
ER  -