Proceedings of the Indo-Bhutan Social Science Conference 2025 (IBSSC 2025)

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Patterns of Social Media-Driven Job Search Among College Students in Northeast India

Authors
Bivan Rodriques Mukhim1, *, Alpana Choudhury2
1Research Scholar, Department of Mass Communication, Assam Don Bosco University (ADBU), Guwahati, Assam, India
2Assistant Professor, Department of Mass Communication, Assam Don Bosco University, Guwahati, Assam, India
*Corresponding author. Email: bivanmukhim@gmail.com
Corresponding Author
Bivan Rodriques Mukhim
Available Online 23 April 2026.
DOI
10.2991/978-2-38476-561-4_22How to use a DOI?
Keywords
Social media; Career search; Northeast India; Youth; Job search
Abstract

Over the last two decades, digital media platforms, also known as social media, new media, or social networking platforms, such as Facebook, LinkedIn, Instagram, and YouTube, have become powerful tools for job-seeking among young people, especially in digitally connected yet socioeconomically diverse regions of India. However, studies examining the impact of social media on the career paths of college students in India are limited. In this context, this study examines the exploitation of social networking platforms for job-related purposes among college-going students in Northeast India, a socioeconomically diverse region in India. The study uses a structured questionnaire to collect responses from students in Northeast India. The data was analysed to understand how they use social networking platforms for career-related purposes. The study, based on responses collected from college students across different educational levels, disciplines, and socio-demographic backgrounds in Northeast India, explores how social networking platforms have been utilised by the youth in Northeast India for networking, skill enhancement, job searching, and making informed career decisions. The findings presented in this paper are expected to inform educational institutions, policymakers, and platform developers on how to enhance digital career support systems and better understand the career needs of students in the region.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Indo-Bhutan Social Science Conference 2025 (IBSSC 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
23 April 2026
ISBN
978-2-38476-561-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-561-4_22How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Bivan Rodriques Mukhim
AU  - Alpana Choudhury
PY  - 2026
DA  - 2026/04/23
TI  - Patterns of Social Media-Driven Job Search Among College Students in Northeast India
BT  - Proceedings of the Indo-Bhutan Social Science Conference 2025 (IBSSC 2025)
PB  - Atlantis Press
SP  - 239
EP  - 247
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-561-4_22
DO  - 10.2991/978-2-38476-561-4_22
ID  - Mukhim2026
ER  -