Commodification of Nini Thowong Art in Bantul Regency

DOI

10.2991/icaae-18.2019.37How to use a DOI?

Keywords

commodification, nini thowong art, tourism

Abstract

This study aimed to analyze the commodification of Nini Thowong art in Bantul regency; Candran hamlet and Grudo hamlet, and analyze the background factors of Nini Thowong commodification. The research was qualitative descriptive with ethnography approach. The methods were observation, interview, documentation and literature study. The study used Karl Marx and George Simmel’s on commodification theory. The results showed that the Nini Thowong art in Candran hamlet has been packaged into cultural industry, which is model of cultural commodification as a tourism asset. The performing art has changed in terms of face shape of puppets, dance, ritual, performance time, sesaji (offerings), iringan (accompaniment), and its original function of sacral convert into profane. The factors that drove the commodification of Nini Thowong arts in Candran hamlet divided into two, first, internal factors consisting of the spirit changing and creativity of aesthetic development of Nini Thowong art management, and second, external factor, the tourism industry in Candran hamlet.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sutiyono Ulivia
AU  - Ulivia Ulivia
AU  - Sutiyono Sutiyono
PY  - 2019/06
DA  - 2019/06
TI  - Commodification of Nini Thowong Art in Bantul Regency
BT  - Proceedings of the International Conference on Art and Arts Education (ICAAE 2018)
PB  - Atlantis Press
SP  - 192
EP  - 196
SN  - 2352-5398
UR  - https://doi.org/10.2991/icaae-18.2019.37
DO  - 10.2991/icaae-18.2019.37
ID  - Ulivia2019/06
ER  -