Analysis on Chinese Traditional Cultural Elements in Modern Logo Design

DOI

10.2991/icadce-15.2015.78How to use a DOI?

Keywords

logo design; Chinese traditional culture; element; analysis

Abstract

A logo is a symbolic communication mark which employs simple and concise images for the expression of specific connotation and the dissemination of specific information. Logo design is widely used for company’s image advertising. Modern logo design is commonly inspired by Chinese traditional cultural elements and it incorporates them perfectly into the design subject to create designs with the charm of Chinese traditional culture. Modern logo design is critical both for the application of traditional cultural elements and the dynamic integration of traditional and modern design philosophies, so it is one of the important fields of research and investigation for modern logo designers to have a correct understanding of the relationship between Chinese traditional cultural elements and modern logo design so as to promote the extensive and in-depth application and transmission of Chinese traditional cultural elements in modern logo design.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaowei Zhang
PY  - 2015/05
DA  - 2015/05
TI  - Analysis on Chinese Traditional Cultural Elements in Modern Logo Design
BT  - Proceedings of the 1st International Conference on Arts, Design and Contemporary Education (ICADCE 2015)
PB  - Atlantis Press
SP  - 339
EP  - 342
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-15.2015.78
DO  - 10.2991/icadce-15.2015.78
ID  - Zhang2015/05
ER  -