Discussion on the Influence of Public Figures in the Dissemination of Public Service Advertising

DOI

10.2991/icadce-15.2015.79How to use a DOI?

Keywords

public figures; public service advertising; dissemination; influence

Abstract

With the development of society, in recent years, a series of social contradictions have become increasingly prominent, such as resource problems, environment problems, problems on carrying forward traditional culture and protecting citizen’s legitimate rights and interests. The public service advertising plays a more and more important role in the coordination of these social problems. Social public figures play a very important role in the dissemination of public service advertising, for they are very credible, persuasive and communicative. Therefore, it will be very helpful to the dissemination of public service advertising to scientifically deal with some issues that required attention on public figures and make full use of the positive influence of good public figures.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanchuan Huang
PY  - 2015/05
DA  - 2015/05
TI  - Discussion on the Influence of Public Figures in the Dissemination of Public Service Advertising
BT  - Proceedings of the 1st International Conference on Arts, Design and Contemporary Education (ICADCE 2015)
PB  - Atlantis Press
SP  - 343
EP  - 346
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-15.2015.79
DO  - 10.2991/icadce-15.2015.79
ID  - Huang2015/05
ER  -