Survey on College Students' Mobile English Learning Through APPs

DOI

10.2991/icadce-17.2017.209How to use a DOI?

Keywords

college English; mobile learning; APP

Abstract

From the users' point of view, the survey obtained the first-hand data on users' learning content, duration, scene, terminal, purchasing habits of college mobile English learning through the questionnaire. On the basis of data analysis, the research described behavioral characteristics and tendencies of college students' mobile English learning through APPs, which provided the basis for decision-making for product content, user segmentation, technical mode, and pricing strategy on APPs for college students' mobile English learning.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haiying Liu
PY  - 2017/05
DA  - 2017/05
TI  - Survey on College Students' Mobile English Learning Through APPs
BT  - Proceedings of the 3rd International Conference on Arts, Design and Contemporary Education (ICADCE 2017)
PB  - Atlantis Press
SP  - 859
EP  - 862
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-17.2017.209
DO  - 10.2991/icadce-17.2017.209
ID  - Liu2017/05
ER  -