Scenario-based Construction and Visual Design of Characteristic Theme Commercial Street
- DOI
- 10.2991/assehr.k.210813.097How to use a DOI?
- Keywords
- Characteristic theme commercial street, Scenario-based construction, Cultural atmosphere, Visual design
- Abstract
With the continuous acceleration of the process of urbanization, the commercial street has gradually changed from the commercial appearance of the traditional pedestrian street of “the opening of the market and the return of the loose market” to the creative commercial street with a strong cultural atmosphere. The former attaches importance to the performance of commodity marketing, while the latter focuses on reflecting cultural characteristics, which injects young artistic vitality into urban commerce. In recent years, the “scene power” in the real estate industry has been witnessed, especially commercial real estate. The scene shaping brings topics, traffic, spontaneous communication, etc., to the neighborhood, making people who come here feel immersive. And all of this is finally transformed into the value increment of the project, and the real purchasing power and consumption power that are finally transformed. It can be said that “soft decoration of commercial landscape + commercial scene construction” has become the standard action of major real estate developers. While bringing people a deep impression, it also stimulates consumption, promotes marketing, completes commercial upgrades, and achieves high product price premiums.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jingwen Yuan AU - Longlong Zhang PY - 2021 DA - 2021/08/17 TI - Scenario-based Construction and Visual Design of Characteristic Theme Commercial Street BT - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021) PB - Atlantis Press SP - 579 EP - 586 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210813.097 DO - 10.2991/assehr.k.210813.097 ID - Yuan2021 ER -